Modern Retail

Fortnum & Mason Christmas Shop

Fortnum & Mason Christmas

It was beginning to look a lot like Christmas at a specific heritage department store on Piccadilly in St James’s, London. The Fortnum & Mason Christmas Shop was packed full of cracking goodies and gorgeous decorations to add festivity and warmth into your home, with iconic F&M and British decor designs, shoppers were able to discover georgian, snowy and wild themed delights to deck the halls with. It enabled you to be inspired by the luscious trimmings and go over the top on the mantle and staircase, or just add a few new bauble treasures to brighten up the tree this year.

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...