Modern Retail

Fortnum & Mason: Christmas Food

Fortnum & Mason

The Christmas Food department at Fortnum & Mason on Piccadilly in St James’s, London is stocked full of traditional and surprising delights from biscuits and chocolate to preserves and their own unique speciality F&M tea range. Cute foodie characters add charm and define each category for a pleasurable experience, whilst perusing the gorgeous packaging with scents of spice and sweetness in the air. Featuring a red, gold and green colour scheme, pine trees are dressed with twinkly lights and baubles alongside table settings to inspire festive dining with family and friends.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...