Evans Cycles Celebrate 100 Years

Evans Cycles
Cyclist, Russell rides a bicycle from the 1920s to celebrate the centenary of Evans Cycles, on Kennington Road in London where the bike specialists opened its first store in 1921. Picture date: Tuesday May 18, 2021. PA Photo. Photo credit should read: Matt Crossick/PA Wire

Evans Cycles, the UK’s leading specialist bike retailer, has begun celebrations for its one-hundredth birthday. We take a look at the brand’s story and the ways that they have connected with cyclists over the century.

In 1921, Frederick W. Evans opened his first store on Kennington Road in southeast London. Trading from this site for thirty years, the brand built a strong reputation as a trusted local bike shop and manufacturer, and business slowly began to grow.

Fast forward to 2021, Evans Cycles is now one of the biggest names in bikes with over 50 stores across the country, employing over 700 store staff and mechanics helping Britain’s cyclists ‘Enjoy the Ride’. The retailer’s dedication to capturing the imaginations of customers and delivering great customer service has grown the brand’s reach over the past century.

Centenary activities are planned for the rest of the year, starting today with stores across the country being dressed to acknowledge the milestone. 

Evans Cycles celebrates 100 years

Head of Retail, Matthew Atkinson, said: “The team here at Evans Cycles are absolutely thrilled to celebrate our 100th anniversary. Serving millions of riders of all shapes, ages and disciplines over the past century, Evans Cycles has truly become a central pillar of cycling in Britain. Having first joined the business as a sales assistant on the shop floor over a decade ago, I’m so proud to have been part of the journey and can’t wait to help more customers ‘Enjoy the Ride’’’.    

Team GB Olympic Champion Cyclist Sir Chris Hoy, added: “It’s not often that a brand celebrates 100 years in business. As a long time distributor of HOY kids bikes, I’ve worked closely with Evans Cycles to help inspire the next generation of riders. Whether that’s future Olympic champions or those that simply want a greener-healthier way to travel, brands like Evans Cycles play an important role in helping them get there. Here’s to the next 100!”