This post first featured in the Modern Retail Guide to Shopfitting July 2019. To read the full ebook click here, or scroll to the end of the page to view on page-turning software.
It’s no secret that different shoppers prefer different types of cashier experience, so your target market’s preferences should play a large role in deciding which you fit in your store. Consumers seek a more smooth and simple experience than ever before when shopping, so choosing the correct type of checkout is vital in attracting and retaining customers.
It has been shown that 60% of those over the age of 18 prefer to use self-service checkouts over cashier checkouts, while an enormous 83% of those under 35 claim that self-service checkouts are their preference.
For a younger, more tech-savvy customer-base, self-service checkouts can be the way to go, however it’s important to make sure that the same level of customer service remains if you aim to make customers feel valued.
There’s nothing quite like the tried and tested cashier desk. Creating the perfect opportunity for customer service, bag packing and leaving a lasting impression, cashier desks make consumers happy, providing there are enough tills to avoid lengthy queues.
Click and collect
Capture the attention of internet shoppers, allowing them to order specific items and collect instore on a convenient day, without having to pay for delivery costs. This option is perfect to combine easy purchasing with memorable customer service, encouraging customers to also browse instore when they arrive.
There are pros and cons to each cashier solution, so why not create a combination of your favourites? Your shopfitting can combine the ease and speed of self-service checkouts with cashier desks, and even ways to purchase online and pick up in-store.
So what are you waiting for? Find out what your consumers prefer and revolutionise their payment experience now.
Read the full Modern Retail Guide to Shopfitting July 2019 below
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.