This week’s piece of Wednesday Wisdom highlights the importance of customer satisfaction in retail.
“If you’re not taking care of your customer, your competitor will” – Bob Hooey
Customer satisfaction should always be a priority. The only time you need to be worried about competition is when they are creating a better impression in customers’ minds than you are. Once a consumer is comfortable, they are unlikely to switch allegiances, so focus on top customer service and retain business.
Train employees to value customers and give an experience which is second to none, making sure they don’t go to competitors due to poor communication or not feeling welcome.
For more ways to improve customer experience, read Modern Retail’s ‘Social Media for Customer Service’ post here.