Modern Retail

Customer experience: Wednesday Wisdom

key takeaway on customer service

This week’s piece of Wednesday Wisdom highlights the importance of a positive customer experience in retail. Everything surrounding customers creates business, from positive reviews to returning business and reputation.

“A satisfied customer is the best business strategy of all” – Michael LeBoeuf

Key takeaway:

Without customers, there is no business. The majority of successful retailers make customers their priority, striving to create a fantastic customer experience. Design brick-and-mortar stores to excite customers, making employees prioritise the customer at all times. Make online stores simple to navigate and enjoyable to browse on, using live chat or social media to provide customer service. When customers feel valued, they will continue to spend.

For more ways to implement live chat, click here.

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Holly Worthington

Holly brings a wealth of experience in both print and digital publishing. As Modern Retail's Content Editor, Holly is passionate about helping independent retailers to thrive in today's ever-changing market.