Modern Retail

Creating Urgency: Wednesday Wisdom

Creating urgency quote

This week’s piece of Wednesday wisdom comes from self-help author, Napoleon Hill. The inspirational author’s work includes writing ‘Think and Grow Rich,’ one of the top 10 best selling self-help books of all time.

“A goal is a dream with a deadline.” – Napoleon Hill

Key takeaway:

While a ‘dream’ often sounds unlikely, or even impossible, there is no reason it needs to be. 

Create a sense of urgency to speed up the timeline of any task. When a dream or objective isn’t thought of as possible, it immediately reduces the likelihood of it being achieved.

Whether it’s a new shop refit, the launch of a new product or the creation of an online store, no dream is too big to set deadlines for. Setting smaller deadlines which work toward a larger goal can work to break tasks down into more manageable sizes, retaining the sense of urgency.

Make your objectives challenging and strive to reach these within set timescales. With deadlines to hit, it’s often surprising how quickly dreams can become a reality.

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Holly Worthington

Holly Worthington

Holly brings a wealth of experience in both print and digital publishing. As Modern Retail's Content Editor, Holly is passionate about helping independent retailers to thrive in today's ever-changing market.

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