Modern Retail

Crabtree & Evelyn: Islington Townhouse

Crabtree & Evelyn: Islington Townhouse

Crabtree & Evelyn is a heritage beauty brand that I had the privilege of working alongside on the opening of their new concept and experience store on Upper Street, Islington in London. Their re-branding sees them moving toward a younger market, with a contemporary look and creative feel, in this retail townhouse. Customers can engage in a lifestyle workshop, hang out and chill, and discover a range of beauty products…fresh, inviting and modern this new experience space takes retail to a new community and customer level!

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David Anthony

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...