Indirect marketing – making opportunities to promote your business that go beyond the traditional A5 leaflet or newspaper ad

indirect marketing

Indirect marketing can refer to strategies that aim to create a solid reputation for your business, perhaps using social media accounts, blogs, and newsletters which are informational. This approach moves away from the hard sell, instead allowing you to build customer trust and loyalty. Does your business model provide opportunities

Get Ahead: 2018 trends in retail

Retail Trends

2018 will be another interesting year for the retail sector as more technologies start to push boundaries in order to enhance the way consumers shop and the experience they receive. Customers already expect a more personalised and engaging shopping experience, and the seamless combination of both the online and in-store

LIGHTSPEED ANNOUNCES US $166 MILLION OF INVESTMENT LED BY CAISSE DE DÉPÔT ET PLACEMENT DU QUÉBEC

lightspeed hq

Funding will drive continued innovation for Lightspeed HQ's rapidly growing customer base of nearly 50,000   Lightspeed POS Inc., the world’s most advanced cloud-based point-of-sale software solution for independent retailers and restaurateurs, today announced it has closed a US $166 million (almost £125 million) Series D investment.The round was led by Caisse

How to Effectively Market Your Retail App

Retail Apps

Retail apps are the second fastest growing sector in the world right after gaming apps.In fact, mobile is expected to become the No. 1 online sales channel for retailers in the UK in the next coming years. As more and more consumers rely on the convenience of mobile shopping, retailers are