Modern Retail

Burberry: Ode To The Sea

Burberry: Ode to the sea

Iconic luxury British brand Burberry on Bond Street in Mayfair, London, presents a cinematic digital backdrop for the Spring/Summer ’21 season with an ‘Ode to the Sea’ theme. Featuring a return to water as a symbol of renewal, Burberry hallmarks the TB monogram and check pattern alongside a panorama of prints inspired by the mythology and symbolism of the ocean. Classic pieces are updated in eccentric and two tone colourways with a bold emphasis that modernises the heritage of the label with contemporary store design

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...