Modern Retail

Burberry: Contemporary Christmas


The Burberry store on Regent Street in Mayfair, London celebrates a contemporary Christmas with metallic truck chassis shining brightly emblazoned with the brands monogram. Featuring a minimal A/W 2020 seasonal collection the iconic 1960’s check code, it is merchandised with select pieces and an eclectic mix of styling. Showcasing craftsmanship, luxury and simplicity, the heritage company updates classic designs for the modern discerning fashion wardrobe.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...