Interview Contact Name and Job Title: Charlotte Wise, Mumpreneur
Website URL: www.BipBopShop.com
Social Media Links:
Number of outlets: 1
Location(s): Dartford, Kent
Market(s): Baby and Children’s Gifts and Toys
Other relevant info: Homepreneur of the Year Finalist 2016 for best Home Based Business and Huffington Post Blogger. Check out my blog:-BipBopMum.wordpress.com
Modern Retail talks to Charlotte Wise, Owner of Bippity Boppity Shopity , the perfect place to stock up on quality and affordably beautiful gifts for birthdays, christenings or just to get a little present for babies!
MR:How do you aim to stand out as a brand?
CW: Bippity Boppity Shopity is an online and pop up shop selling affordable gifts and toys for babies and children. We stock everything from Silver Plated Items, Keepsakes, Light Up Photo Frames and now Traditional Wooden Children’s Toys. We are based in Kent and have appeared at numerous baby and toddler groups, charity events and our local shopping centre. Our name is different and memorable to customers and our products are great quality but also great value for money.
I personally have also spoken at Successful Mums Business Workshops helping mums get back into work and I also have my own blog which has been featured in the Huffington Post. www.BipBopMum.wordpress.com. I was also fortunate enough to have been shortlisted as a finalist for Homepreneur of the Year 2016 in association with Families Online.
MR:Why should people shop with you?
CW: You should shop from my website BipBopShop.com because you are not only supporting a small start-up business, you are supporting a mother and a family, not a large corporate chain. I set up the business when my son was just 7 months old so that I could stay at home with him and fulfil a lifelong dream of having my own company. When you shop from me, you are helping me to make that dream a reality and also encouraging other mums to do the same. Equally, you are showing your support for the small independent retailers and giving more meaning to the term ‘Mumpreneur’! I am incredibly grateful for each and every customer and with every web order, I write a personalised thank you note; after all, without my customers, I wouldn’t have a business.
MR:What challenges do you face as a business, and how do you aim to overcome them?
CW: Sometimes being a mother, wife, and start-up business owner can be challenging, therefore, planning and time management is key to ensure that I can be the best I can be at all 3. Sleep is also extremely important and when you have children this is often the first thing to be sacrificed! However, being strict with yourself and having some early nights when you need them I’ve found really helps. Without sleep, you will make bad decisions and won’t be able fulfil your true potential. You may also end up attracting every toddler bug going as I have recently found out!
MR:What do you love about your work/business/brand?
CW: I don’t see my business as work which is brilliant. I love being home based and being my own boss so I can work around my little boy. I like how I am in control of how the business grows and when. I also thoroughly enjoy meeting and chatting to my new and existing customers, listening to who they are buying their gift for and then getting their feedback afterwards. I try and stock original products that are a bit different and it’s always nice to know it was well received – especially the new wooden toys! I love blogging and engaging with my customers on my social media pages too (make sure you check them out!) I am very proud to call myself a ‘Mumpreneur’ and strangely enjoy the constant juggling – it certainly keeps me on my toes!
MR:What advice would you give to a new retail start-up based on your experience?
CW: I would say to anyone wanting to start their own business – especially mums – believe in yourself. With enough planning, persistence and self-belief, you will succeed. Everyone deserves to have a chance at achieving their dream, so don’t let anything stop you from doing so.