What’s so difficult about coordinating a brand’s retail advertising?
The answer is competition.
The average person is exposed to around 6000 to 10,000 ads per day, which means their filter for advertising is at an all-time high. This results in a retail environment that is increasingly competitive and cluttered, rapidly evolving to meet consumer needs.
So when it comes to executing the perfect point of sale (POS) and point of purchase (POP) campaign, your brand needs to be on point, recognisable and quickly understood.
You need a specialist.
High-performing POS, POP and merchandising isn’t a fluke.
It’s actually the result of the work of an experienced and professional team of installers, who know how to best manage and install your messaging in individual shop-in-shop environments to several hundred stores throughout the country.
From tactical placement to installation and data collection, point of sale is a highly specialised industry.
Get it wrong, and you’re ignored.
But get it right, and point of sale turns the pointy end of your sales funnel into its greatest performer.
AdInstall are experts in retail installations.
AdInstall keep your brand in safe hands; delivering countless installations for clients for nearly 40 years.
From brand-led campaigns to harder-working retail, they understand how best to install the placement of your ads and signage so they not only get noticed by shoppers, but are also optimised as your campaign progresses.
AdInstall ensures their 50-strong workforce are professionally trained and experienced in POP and POS installation and merchandising, and are exposed to projects involving multiple brands and executions.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.
