Modern Retail

Facebook Sales & Marketing Masterclass


Transform your Facebook sales & marketing

Leading social media expert Jason Squires shows you how to:

  • Rapidly grow your Facebook fan page likes
  • Increase your sales
  • Implement profitable paid Facebook advertising

Only £195 + VAT



Watch Jason preview the Masterclass, telling you how you’ll learn to:

  • Enhance your Facebook Fan Page
  • Create more engaging content
  • Increase your sales



  • 12 months’ access to all course materials
  • On-demand video training
  • Downloadable Facebook strategy document
  • Downloadable Facebook content calendar
  • Direct assistance from expert Jason Squires via our Q&A portal

The Facebook Sales & Marketing Masterclass is an on-demand, online training program, broken down into 6 Modules, covering everything needed to grow and profit through Facebook in 2020 and beyond. After registering, you have 12 months’ unlimited access to the training dashboard – meaning you can learn what you want, when you want, as many times as you want.

Jason Squires is the UK’s leading expert on social media marketing. Having grown his own social following from zero to more than 250,000 followers, Jason has developed surefire methods to help you win more customers through social media. Having trained thousands of delegates and appeared in publications such as Entrepreneur, Jason has an outstanding pedigree as a social media trainer.

Jason Squires
Jason Squires



Module 1: Facebook Sales Strategy & Profile Optimisation

  • The four areas of an effective Facebook strategy, focused on increasing revenue.
  • Creating your daily plan to achieve your sales-based goals, taking 30 minutes per day to maintain.
  • Full training on creating a ‘customer pulling’ Fan Page.
  • A Strategy Document for you to download and print off, to shape your marketing plan.

Module 2: Customer Focused Content

  • An overview of the 5 best performing types of content to post on Facebook.
  • What time(s) of day & how often to post – for maximum exposure.
  • How to schedule your content in advance, saving hours of your time.
  • Current best practices to increase your Likes, Comments & Shares – boosting your content engagement and ‘reach’.
  • A ‘Content Calendar’ to download and use as a planning tool.

Module 3: Rapid Fan Page Growth

  • How to grow your Facebook profile organically, without buying fans, using bots, or employing any dodgy tactics.
  • How to utilise your current customer database to grow your Fan Page.
  • How to piggyback on your Complimentary Companies Fan Pages, to get their fans to Like you.
  • How to promote your Fan Page within your other marketing material.

Module 4: Maximising Your Exposure

  • How to maximise your engagement and exposure by increasing your Likes, Comments & Shares.
  • How to use pattern interrupts within your imagery, to stand out from the ‘noise’ within the newsfeed.

Module 5: Generating Sales

  • How to sell products on Facebook, without the need of Facebook Ads.
  • How to structure Special Offers & Discounts in order to sell more products.
  • Using the ‘Pin to Profile’ feature to increase the attention each of your promotions receive.
  • The Viral Competition & Special Offers strategy.

Module 6: Profitable Paid Facebook Advertising

  • How to use Facebook’s Business Manager in order to run and manage your Ad Campaigns.
  • Running paid Facebook advertising at a profit. Covering: targeting & bidding, optimal ad positioning, creating compelling ad copy & imagery.
  • Advanced paid advertising tactics: Recording sales automatically through the Tracking Pixel, using Lookalike Audiences, setting up a Remarketing Campaign, plus more.
  • Best practices on scaling successful ads, to multiply revenue.
  • How to review your competitors’ Facebook Ads.


Who is this course for?

Modern Retail has created a bespoke, specialist training course for small and independent retailers looking to transform their sales and marketing on Facebook.

Any retailer looking to set up on Facebook, or aiming to improve performance on their existing account, can benefit from the skills and tools provided by this course.

Retailers can also use this course as a fantastic onboarding tool for new staff who will be responsible for working on the company social media.

Why take this course?

Brought to you by social media expert Jason Squires, this Facebook Masterclass will teach you everything you need to know to gain more followers, more engagement and, crucially, more sales!

Your registration will allow you 12 months’ unlimited access to the training dashboard, meaning you can take our easily-digestable modules at your own pace, viewing from the devices convenient to you, and sharing with your team members as you need.

More questions? Please Contact Us and we’ll be happy to help.