Modern Retail

A new multi-billion dollar sleep industry is emerging

The growing problem of sleep deprivation opens a wide range of attractive market opportunities for both private equity investors and consumer-oriented companies.

Multiple reports have shown that lack of sleep leads to physical and mental health problems as well as loss of productivity. A recent report published by Public Health England and the BITCshows that the lost sleep costs the UK over £30 billion a year.

The Great British Bedtime report revealed that almost a third of us (30%) getting a poor sleep most nights. The top three reasons remain the same as 2013: stress and worry (45% vs 53%), partner disturbance (25%); and noise (20% vs 18%).

In response to this, we have launched SOMNEX | The Sleep Show, the first ever exhibition dedicated to sleep-health. Opening its doors to 10,000 visitors from 12-14 October at The Old Truman Brewery, London the event aims to ignite this nascent and fast-moving industry to come together to exchange knowledge and create new partnerships.

SOMNEX | The Sleep Show is a neutral event that represents the entire industry and our vision is to help accelerate this sector as well as create greater awareness amongst consumers.

This one-day trade/retail and two-day consumer exhibition will feature over 100 companies showcasing their innovative products and technology, multiple content stages, sleep experts and interactive experiences. 

On the trade day, Key developments across the sleep industry will be highlighted and future market trends will be analysed in key areas such as technology, consumer behaviours, the social and work environment and our wider health and wellbeing. This is designed to help the audience understand how the industry has evolved as well as what future market trends to watch out for.

Keynote speeches on the retail stage include the current and future market analysis and overview of the sleep retail sector – what’s hot and what’s not, the sleep tech start-up phenomena and the future of the mattress industry, analysing current and future consumer buying behaviours and patterns for sleep products and technology. This includes buying pattern predictions: 2018-2030, what will influence consumer buying decisions and what’s trending in wearable sleep tech and sleep products.

Innovative and exciting new sleep technology and consumer goods will be on show to retail buyers including:

Philip Stein – the sleep bracelet – based on the idea that the earth stores a continual stream of natural frequencies.

The Somnox Sleep Robot – a robot that incorporates four key functions: breathing, sound, affection and comfort.

Kokoon – the intelligent headphones – specially designed to help individuals relax and sleep better.

There will also be products for gifts, homeware, bedding, beauty and tech buyers from more than 100 companies such as Simba, Kokoon, Oura Ring, Kiss The Moon, Somnox, Done Counting Sheep, ThisWorks, Jet Candy, Woolroom… Exhibitors will display their innovative products and technology, many of which will be on show at the Demo Zone.

The day will finish with an industry networking reception and dinner where trade visitors can relax and continue the conversation.

You can apply to join our SOMNEX ‘Hosted Buyer’ Program to get complimentary access to the latest in sleep innovation. Save time by sourcing new products and technology from around the world, listen to experts on the latest trends and find out what your industry is up to – all in one day!

See the website to sign up – http://www.somnexshow.com/HostedBuyer