The festive season is upon us and with this time of year comes retailers’ opportunity to create a memorable advert. This article takes a look at some of the best 2023 retail Christmas adverts, giving you an opportunity to see what they’re showcasing this Christmas and how they’re doing it.
2023 Retail Christmas adverts
Here are some of the most popular 2023 retail Christmas adverts:
Tesco
Tesco has looked to spread joy this Christmas with ‘The Christmas Party’, keeping happiness high and costs low this festive period. Their advert celebrates many of the foods we associate with Christmas, while promoting their ‘dinner for five’ for less than £25.
Aldi
Aldi’s take on Home Alone sees Kevin the Carrot star once again in another exciting adventure. Tapping into the popular Christmas movie,
John Lewis
John Lewis’ Christmas advert follows the story of a foster family preparing to welcome a new child in care into their home. Their theme of small acts of effort and kindness and effort makes for a touching advert this Christmas.
JD Sports
JD Sports have gone for the influencer marketing approach in their Christmas advert, with a star-studded lineup including Anthony Joshua, Virgin van Dijk, KSI, Chloe Kelly, Thiago Silva and many more well-known names.
M&S
Featuring the voice of Harry Styles, Marks & Spencer’s Christmas advert features a boy counting down the seconds until he can give his loved one presents, while also promoting the fact that they will be donating £1 million to The Neighbourly Foundation.
TK Maxx
TK Maxx is helping shoppers to nail Christmas for less in their upbeat festive advert.
Deborah Dolce, Group Director at TK Maxx commented: “With the ongoing cost-of-living crisis, we know this is a tough year and, for many people, Christmas is such an important time to come together with loved ones. Sharing presents is an integral part of the festivities – we all love to treat our friends and family. So, we just wanted to let people know you can still do a brilliant job by shopping at TK Maxx; there’s no need to compromise on brands and quality because our gifts are available for up to 60% less than the recommended retail price. And as our upbeat advert highlights, when you find the right gift, at the right price, the feeling is undeniably infectious.”
Which 2023 retail Christmas adverts are most popular?
Google search data and social insights compiled by digital PR agency, No Brainer have revealed John Lewis as the UK’s official favourite festive ad. Here’s what their insights have revealed:
The UK’s top-viewed Christmas TV ad on social channels
Christmas TV Ad | YouTube Video Views | Twitter Video Views | Insta Video Views | TikTok Video Views | Total |
John Lewis | 3,400,000 | 4,400,000 | 7,900,000 | 3,600,000 | 19,300,000 |
Aldi | 4,200,000 | 4,400,000 | 221,400 | 8,300,000 | 17,121,400 |
Disney | 5,500,000 | 36,300 | N/A | N/A | 5,536,300 |
Asda | 2,200,000 | 44,200 | 684,800 | 250,400 | 3,179,400 |
M&S | 58,000 | 71,300 | 570,000 | 363,900 | 1,063,200 |
Sainsbury’s | 306,000 | 34,300 | 87,000 | N/A | 427,300 |
Boots | 199,000 | 5,876 | 83,500 | 2,082 | 290,458 |
Morrisons | 194,000 | 7,360 | 20,400 | 1,326 | 223,086 |
Lidl | 91,000 | 38,900 | 41,800 | N/A | 171,700 |
Tesco | 77,000 | 11,100 | 18,100 | N/A | 106,200 |
The UK’s top Christmas TV ad based on social reactions
Christmas TV Ad | YouTube Total Reactions | Twitter Total Reactions | Insta Total Reactions | TikTok Total Reactions | Total |
John Lewis | 18,000 | 82,100 | 207,517 | 76,107 | 383,724 |
M&S | 763 | 1,719 | 18,962 | 54,584 | 76,028 |
Aldi | 3,500 | 15,518 | 7,615 | 19,189 | 45,822 |
Asda | 11,000 | 866 | 10,046 | 20,802 | 42,714 |
Disney | 4,800 | 991 | N/A | N/A | 5,791 |
Sainsbury’s | 2,000 | 291 | 2,420 | N/A | 4,711 |
Lidl | 505 | 1,280 | 2,909 | N/A | 4,694 |
Boots | 652 | 68 | 1,114 | 72 | 1,906 |
Morrisons | 1,300 | 104 | 414 | 60 | 1,878 |
Tesco | 460 | 87 | 1,157 | N/A | 1,704 |
**The social reactions data included reactions, shares, favourites and retweets. Comments were not included due to possible negative sentiments.
Be inspired by 2023 retail Christmas adverts
Whatever your budget this Christmas, why not take inspiration from these 2023 retail Christmas adverts and themes of giving, joy and donations? Despite the challenges within the industry, there is plenty to celebrate this Christmas.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.