10 Pricing Strategies

Without a pricing strategy, how will you maximize dropshipping sales? You’ve probably heard that most of your competitors have effective pricing strategies. This is how it works. If your product is expensive, you are unlikely to make many sales.

What Exactly Is a Pricing Strategy?

Pricing strategies are a way to set the pricing of products. They are marketing tools and are used to portray a product’s or brand’s perception.

10 Pricing Strategies

The following pricing strategies can help you increase your dropshipping sales:

1. Price Skimming 

The pricing strategy is retailers use to change the highest price that customers are willing to pay first, then decrease it over time. The process lowers the cost of enticing a new group of customers as demands from the first group are met, and more competitors enter the market. When demand is high, and competition is low, this strategy maximizes revenue.

2. Keystone Pricing

When a retailer or seller decides on a price for a product, they multiply the wholesale cost by two. This method, however, is not always possible for things that are extensively available elsewhere. However, for rare products, it ensures a healthy profit margin.

3. Competitive Pricing 

This one-of-a-kind pricing strategy is according to the current market rate for a product. This method mandates that you price your products based on a review of your nearest competitors’ prices. You could charge the same, lower, or higher price than your competitors. This pricing technique is more effective in a crowded niche, where clients choose one similar product based on a minor price difference.

4. Psychological Pricing

If you’ve ever shopped at a discount store, you’ve encountered psychological pricing. This method comprises using human psychology concepts to boost sales. Charm pricing is a marketing approach in which a product’s price ends in 9, 99, 95, 98, or 99 to make it appear cheaper than it is. This strategy works because the number seems smaller when customers read from left to right. Price anchoring is another psychological pricing strategy. This method involves setting a high price and then giving a lesser cost to make the price appear lower. For instance, “WAS £300 NOW £150.”This pricing strategy will work well for you if your target market is attracted to discounts and sales.

5. Multi-Level Pricing

This pricing strategy entails retailers charging a high price to improve how the product is perceived. It is also known as luxury pricing or prestige pricing. In the hotel and fashion industries, there are luxury brands.

6. Loss Leading

The average transaction value has increased as part of this pricing strategy. Most of us have accidentally done this; remember the time you walked into a store after receiving a huge discount, and instead of leaving with only one product, you left with a slew of others? Retailers utilize this effective strategy to entice customers with a discounted product and encourage them to buy more. This strategy effectively induces customers to buy multiple items in a single transaction and has increased overall sales per customer.

7. Cost-Effective Pricing

In this pricing method, the volume of sales determines the price of your product. It’s a popular term for commodity goods like medications or groceries where the company doesn’t have a well-known brand to help with marketing. This strategy focuses on selling a vast number of products to a large number of new clients. It’s one of the most straightforward pricing schemes to put into practice.

8. TIiered Markup on Cost

Tiered cost markup is a frequent technique in which less expensive things are sold at a larger price markup than more expensive items. Consider it in terms of a restaurant. While a porterhouse steak may cost £25, the markup on the amount the restaurant paid for the meat is minimal. A £2 fountain drink, on the other hand, costs £0.03 in soda syrup and carbonated water. They may make the same amount of money, but the markup is substantially different. If you offer notebook computers and adapters, the adapters are marked up more than the PCs, and most clients will not notice. It is typical practice to sell things under £10 at a 50% markup and items above £100 at a 15-25% markup.

9. Hourly Pricing

Setting an hourly rate and charging for the hours spent is as straightforward as it gets for hourly pricing. This pricing structure is most commonly used by freelancers, consultants, and other service-based enterprises. Depending on the circumstances, some clients may assume that paying for hours worked favours inefficiency. However, if you offer rapid, repeatable service, this price model may appeal to clients who do not want to commit to a sizeable project-based charge.

10. Value Pricing

In theory, value-based pricing is simple, but it is challenging to implement in practice. Base your rates on what your clients are willing to pay. To do so, however, you must first correctly grasp your target market and the price of your rivals. This pricing approach is helpful for services that add a disproportionate value to the cost of items supplied. For example, a copywriter may spend one week creating a sales page for a client, yet the sales page may generate hundreds of thousands of pounds for the client. Charging thousands, if not tens of thousands of pounds for the sales page, would be fair if the copywriter could demonstrate this value upfront.

You do not need to be present in your store 24 hours a day, seven days a week if you have the correct automation solutions at your disposal.

Another crucial factor to consider is the user experience of your website. If your clients are confused or hate using your website, the first step is to improve both UX and UI, and you may start by employing full-scale analytics tools to assist you.


That’s all there is to it. The price tactics outlined above might assist you in increasing your dropshipping sales. Having the right pricing strategy is critical as a dropshipping business owner and is an important part of getting started in dropshipping. You can improve sales and profit from your dropshipping business by charging the right price. If you’d like to learn more about dropshipping or any of the other services we provide, please get in touch with us at Sup Dropshipping right away. We will respond appropriately to your inquiries and concerns. You are in for an incredible adventure.

Contributed by Sup Dropshipping