Modern Retail

Modern Retail Interview: Marby and Elm

Marby and Elm

[ap_tagline_box tag_box_style=”ap-left-border-box”] Company Name: Marby and Elm


Founder: Eleanor Tattersfield


Website URL:


Social Media:


Number of Outlets: 1


Location: 33 Clerkenwell Road, London, EC1M 5RN.


Sector: Cards and gifts



Modern Retail had a lovely chat with Eleanor at her shop, Marby and Elm, in Clerkenwell, London. With novelty designs and a beautiful interior, it’s the only place you’ll need to go for your stationery and cards!





MR: How do you aim to stand out as a brand?

E: It’s a combination of old techniques and contemporary colours, slogans and wit. We love merging traditional aesthetics and modern simplicity.



MR: How would you sum up your target customer?

E: Our target or typical customer is a female, usually in their 30’s, with no children. She’ll be independent and all our customers like funny, quirky items and have great personalities!



MR: Why should people shop with you?

E: To keep independent shops alive! Keep artisans in work!



MR: What do you aim to do differently to your competitors?

E: We have a very personal one-on-one appearance. We pride ourselves on customer service, and we take an active interest in every customer.



MR: What challenges do you face as a business, and how do you aim to overcome them?

E: I enjoy challenges, like designing new products and slogans for example. I really enjoy working on coming up with new ideas for pads and planners.



MR: How do you use technology/media/ecommerce to improve your offering?

E: We are on social media and we have an online site which we make sales through too!



MR: What do you love about your work?

E: I love meeting new people and having a laugh in the shop with everyone!


Images were taken by David Anthony, Visual Merchandiser. You can read his interview here



Click here to read more interviews from successful independent retailers






[ap_team image=”” name=”Charlotte Lynch, Modern Retail UK” designation=””]




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