Modern Retail


Fiorucci : Iconic Fashion!

Founded in the mid 70’s by Emilio Fiorucci in Milan after a trip to London, and inspired by the new cool kids and swinging Carnaby Street and Kings Road, his now iconic label was born and sourced bold, eclectic and outlandish style like nothing Italy had ever seen before, standing alongside disco and pop art as one of the cultural touchstones of the era…after a hiatus it’s now reborn in Soho, London with a new concept store bringing back the graphic energy, design invention and futuristic creativity that made it the icon of its day!

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David Anthony

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...