The Digital Customer Journey

digital customer journey

Measuring Success – easy, right?  Digital marketing is great from a measurement perspective. Tracking codes and cookies mean it’s simpler than ever to identify who made a purchase a result of your Google advert or email campaign. But what about the customers who did open that email but didn’t buy?

Webinar series launched to help businesses trade smarter and grow their multi channel operations

Webinar Series

Manchester-based eCommerce consultancy, Digitl have will be running a free webinar series which will be aimed at helping both traditional and online retailers improve their online operations.   Working in partnership with leading organisations including the Department for International Trade, the webinars will cover all aspects of trading online, and subjects will

How To Catch A Thief: Security, Prevention and Stats

Security Features

Many stores overlook various security features believing that CCTV is a deterrent on its own. Having worked extensively in security alongside many retailers, Farrah McNutt of Catch a Thief tells Modern Retail that this is not the case...  What are the right security features for you? The most prevalent security feature in

Making A Success Of Influencer Marketing

Influencer Marketing

Influencer marketing is certainly a hot topic amongst retailers, with many seeing great results from their work with bloggers and social media personalities. Along with increased sales, influencer marketing is also an excellent way to raise brand awareness, or draw attention to a new product. It can grow your audience,

What is the cost of a long queue?

Long queue

Online sales for lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage. The “tyranny of the algorithm” is how one senior retail executive described it.   As retailers pour