Measuring Success – easy, right? Digital marketing is great from a measurement perspective. Tracking codes and cookies mean it’s simpler than ever to identify who made a purchase a result of your Google advert or email campaign. But what about the customers who did open that email but didn’t buy?
When thinking about ecommerce growth, many retailers look at improving website conversion rates or mastering their marketing strategy. Often, very little thought is given to their warehouse operation. Yet a sub-optimal warehousing system can be a huge drain on time and profits. You may also needlessly miss out on great opportunities
The VM & Display Show is held at the Business Design Centre in Islington, London and is the longest running exhibition for the Visual Merchandising industry and David Anthony our new Creative Visual Merchandising Expert exhibited his freelance business in the Creative Network area of the show. As a consultant and
Manchester-based eCommerce consultancy, Digitl have will be running a free webinar series which will be aimed at helping both traditional and online retailers improve their online operations. Working in partnership with leading organisations including the Department for International Trade, the webinars will cover all aspects of trading online, and subjects will
Many stores overlook various security features believing that CCTV is a deterrent on its own. Having worked extensively in security alongside many retailers, Farrah McNutt of Catch a Thief tells Modern Retail that this is not the case... What are the right security features for you? The most prevalent security feature in