The Digital Customer Journey

digital customer journey

Measuring Success – easy, right?  Digital marketing is great from a measurement perspective. Tracking codes and cookies mean it’s simpler than ever to identify who made a purchase a result of your Google advert or email campaign. But what about the customers who did open that email but didn’t buy?


The VM & Display Show is held at the Business Design Centre in Islington, London and is the longest running exhibition for the Visual Merchandising industry and David Anthony our new Creative Visual Merchandising Expert exhibited his freelance business in the Creative Network area of the show. As a consultant and

Webinar series launched to help businesses trade smarter and grow their multi channel operations

Webinar Series

Manchester-based eCommerce consultancy, Digitl have will be running a free webinar series which will be aimed at helping both traditional and online retailers improve their online operations.   Working in partnership with leading organisations including the Department for International Trade, the webinars will cover all aspects of trading online, and subjects will

Modern Retail Interview: MisHelenEous


    Modern Retail talks to Helen Rogers owner and designer of MisHelenEous, she makes bespoke and unique products for and of pets - yes she has confirmed that she made a personalised bandana for a pet rat (he's called Algot and lives in Sweden!)  MR: How would you sum up your target

Modern Retail Interview: Little Bags Of

Little Bags Of

   Modern Retail talks to Martine Satterthwaite, owner of "Little Bags Of", a special gift for letting someone know that you care. They are perfect for any occasion and in a range of colours!  MR: How do you aim to stand out as a brand?MS: We aim to stand out by providing

How To Catch A Thief: Security, Prevention and Stats

Security Features

Many stores overlook various security features believing that CCTV is a deterrent on its own. Having worked extensively in security alongside many retailers, Farrah McNutt of Catch a Thief tells Modern Retail that this is not the case...  What are the right security features for you? The most prevalent security feature in

Modern Retail Interview: Adorabella Crowns

Adorabella Crowns

 Modern Retail talks to Shelagh Linton, the owner of Adorabella Crowns, where you can find the most beautiful flower crowns for weddings, festivals or any occasion you want to wear a perfect flower crown for!    MR: How do you aim to stand out as a brand? SL: I consider myself to be 50%