Managing Relationships with your Customers

managing customer relationships

This month I want to focus on the importance of managing customer relationships and the communications with them. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal

Clare Rayner on Local Business Schemes

managing customer relationships

This month I wanted to focus on how smaller retailers can get involved with, and benefit from, the many and various local business schemes and high street regeneration activities on offer. However, before you can get involved you first need to identify what is on offer and who to approach

Clare Rayner’s Guide to Omnichannel


Omnichannel - Deciding which channels are right for your business First of all, before diving into the debate about how to become an “omnichannel” retailer we need to cover 2 points:  1. What IS an omnichannel retailer? And, 2. Why is it important to BE an omnichannel retailer?  So, to attempt to answer point

Clare Rayner: New Year – New Focus!

New Year

The New Year is always a time to set goals and plan ahead. Like the New Year’s resolutions we make for our personal lives, we can do the same for our business. Certainly over the past few years I’ve found myself sitting down on New Year Day, taking stock of

Clare Rayner: How to Take Advantage of Black Friday

Black Friday Sales

You may or may not know, but Black Friday will happen… Hopefully, you’ve heard about it, but I thought I’d share a bit of background in case you’d not. Black Friday came to the UK from USA and is the Friday following Thanksgiving Day. Since the early 2000s it’s been the

Comment: Clare Rayner on George Osborne’s Business Rates Announcement

Clare Rayner

Today, at the Conservative Party Conference, George Osborne announced that councils will keep £26million of the business rates that they collect.  I’m very concerned about these changes. Whilst local control could be good I can see numerous pitfalls. However, more worrying is his assertion that the plan is designed to