A recent quote, “marketing is really just about sharing your passion”, got us thinking - it’s great to be able to create and to sell our passion through our products or brand, but how exactly do successful retailers begin to share their passion and get others passionate about it too? The
Modern Retail was delighted to be invited by Toks, owner of The Baby Cot Shop, to the opening of her first bricks-and-mortar store in Chelsea. Ideally situated on the King’s Road, the picturesque store’s inviting lights and beautifully decorated window display immediately captivate your eye. It’s almost impossible to miss. Upon
Modern Retail was delighted to join a Roundtable of independent retailers and industry experts in London last week, hosted by Dax Dasilva, CEO of Lightspeed, the omnichannel EPOS platform designed for indie retailers. The evening provided a fantastic opportunity to discuss the challenges faced by a range of very distinct
This month I want to focus on the importance of managing the communications and relationships with customers. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal regulars.
When agreeing the topic for this month’s article I reflected on how consumer facing businesses value footfall. At the Future High Street Summit at the end of March, footfall was a hot topic. Diane Wehrle from Springboard talked through the direct correlation between increased footfall to an area and the
Omnichannel - Deciding which channels are right for your business First of all, before diving into the debate about how to become an “omnichannel” retailer we need to cover 2 points: 1. What IS an omnichannel retailer? And, 2. Why is it important to BE an omnichannel retailer? So, to attempt to answer point
The Christmas period is always a busy time for retailers, both online and on the high street. This year, the UK witnessed record-breaking spending at Christmas - with an estimated £728m being spent by online shoppers on Christmas Day alone - according to data from Experian and online retailers IMRG. Sure, it’s