Pop Up Design On A Budget

pop up store design

My first business was a pop up café and event space; we served organic food and held band performances, theatre shows and exhibitions. We were there eight months before moving onto running events and kitchens in a chain of bars. I was still a student when it began and while

Eye Level Is Buy Level

Eye Level

Making life easy for shoppers is one of the most effective ways to encourage sales. Shelves or hooks on walls are one of the easiest ways to display products, so take advantage of the verticals in your store with these pointers.  Stretch Level - 180cm and above  Most shoppers will often not

How to display and sell ‘ugly’ products

Window Display

Showcasing your actual product stock in your shop windows is the most cost-effective way to create a window display. It signals unambiguously and efficiently to customers exactly what can be found in store, but not all retailers are blessed with selling pretty products that easily make great window displays.  This makes

Getting the most out of Mannequins

clothed mannequins

The focus of visual marketing is presenting your products in a way which entices customers into your store - and subsequently into making a purchase. And in fashion retail, a mannequins role is vital in this process; telling a sales story, helping the customer visualise how they could look in

Store Signage: a Customer Conversation

shop window signage

Your in-store signage is a conversation with your customer. And like any method of customer communication, it should be clear, compelling and on-brand. We take a look at some of the key considerations when you’re designing signage.  Point of View  When you’re thinking about store signage, you should be thinking from your