How to display and sell ‘ugly’ products

Window Display

Showcasing your actual product stock in your shop windows is the most cost-effective way to create a window display. It signals unambiguously and efficiently to customers exactly what can be found in store, but not all retailers are blessed with selling pretty products that easily make great window displays.  This makes

Getting the most out of Mannequins

clothed mannequins

The focus of visual marketing is presenting your products in a way which entices customers into your store - and subsequently into making a purchase. And in fashion retail, a mannequins role is vital in this process; telling a sales story, helping the customer visualise how they could look in

Store Signage: a Customer Conversation

shop window signage

Your in-store signage is a conversation with your customer. And like any method of customer communication, it should be clear, compelling and on-brand. We take a look at some of the key considerations when you’re designing signage.  Point of View  When you’re thinking about store signage, you should be thinking from your

7 Key Shopfitting Considerations

7 Key Shopfitting Considerations

Whether you’re launching a new store or revamping an existing site, beyond the products you sell, shopfitting has perhaps the most influence on customer buying decisions in a bricks-and-mortar retail environment. The aim of shopfitting design is to get people to come into the store, to encourage them to stay for

Shine a light: the impact of lighting on your store

Shine a light: the impact of lighting on your store

Lighting is one of the most important elements of retail store design and can have a substantial impact on sales. You can create beautiful product displays, but if they aren’t lit properly, all that work goes to waste. Balancing the practicalities of displaying your merchandise with atmosphere and dramatic impact can