Getting the most out of Mannequins

clothed mannequin

  The focus of visual marketing is presenting your products in a way which entices customers into your store - and subsequently into making a purchase. And in fashion retail, a mannequin’s role is vital in this process; telling a sales story, helping the customer visualise how they could look in

Store Signage: a Customer Conversation

shop window signage

 Your in-store signage is a conversation with your customer. And like any method of customer communication, it should be clear, compelling and on-brand. We take a look at some of the key considerations when you’re designing signage.  Point of View  When you’re thinking about signage, you should be thinking from your customer’s

7 Key Shopfitting Considerations

7 Key Shopfitting Considerations

 Whether you’re launching a new store or revamping an existing site, beyond the products you sell, shopfitting has perhaps the most influence on customer buying decisions in a bricks-and-mortar retail environment. The aim of shopfitting design is to get people to come into the store, to encourage them to stay for

Shine a light: the impact of lighting on your store

Shine a light: the impact of lighting on your store

 Lighting is one of the most important elements of retail store design and can have a substantial impact on sales. You can create beautiful product displays, but if they aren’t lit properly, all that work goes to waste. Balancing the practicalities of displaying your merchandise with atmosphere and dramatic impact can

Pop-ups: Exploring the Latest Trend in Independent Retail

Pop Up Shops

  Back in 2004, pop-up shops were being touted as a quirky new retail trend. A decade later, big brands and independents are truly embracingthe power of the pop-up. There are websites dedicated to booking short-term retail spaces, while pop-up retail parks draw huge crowds and traditional shopping centres offer short-term