8 Ways to Master Content Marketing

8 Ways to Master Content Marketing

Competing with every other eCommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder. Especially when all you have are pages of your products. I’m sure you’ve heard the phrase “ content marketing ” but

5 Tips On How To Put Your Customer First and Keep Their Loyalty

customer-focused marketing

To successfully make it in Modern Retail, remain a key challenger against your competitors and bigger brands retailer’s need to begin prioritising their customers; changing their marketing communications to focus their attention on what your buyers and potential buyers want. Using customer-focused marketing, alongside data in your business strategy, to

How to Use Sound to Increase Sales


We’re so used to hearing music in retail environments that most of us aren’t usually aware that it’s even there. And some retailers are so used to the accepted wisdom that shops play music that they invest little thought into what is played and what effect it has. But music

Managing Relationships with your Customers

managing customer relationships

This month I want to focus on the importance of managing customer relationships and the communications with them. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal