Customer Service in Retail – How technology can be leveraged

customer service

   Technology systems are already widely used in the different channels of a customer service process, yet still customers cite a lack of communication with customer services as a major frustration with companies. Technology should help to streamline services and management services and be used as a means of leaving customers satisfied.   How

8 Ways to Master Content Marketing

8 Ways to Master Content Marketing

 Competing with every other ecommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder, especially when all you have are pages of your products. I’m sure you’ve heard the phrase “content marketing” but perhaps haven’t

5 Tips On How To Put Your Customer First and Keep Their Loyalty

 To successfully make it in Modern Retail and remain a key challenger against your competitors; retailer’s need to be prioritising their customer-centric marketing alongside their data-centric business strategy. With research from Gartner showing that by 2017, 89% of businesses will compete mainly on customer experience. By putting the customer at the centre of

How to Use Sound to Increase Sales

 We’re so used to hearing music in retail environments that most of us aren’t usually aware that it’s even there. And some retailers are so used to the accepted wisdom that shops play music that they invest little thought into what is played and what effect it has. But music

Managing Relationships with your Customers

 This month I want to focus on the importance of managing the communications and relationships with customers. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal regulars.