Traditional marketing is all well and good. It still targets a certain clientele and if you have a decent customer base already, you’ll be making sales. But the name of the game is – of course – to make more. To grow your business, customers and sales. Here is where the
Technological advancements have completely changed the way we shop, and advances in IT will continue to develop the retail industry. A few years back, it was websites and mobile apps that made it convenient for us to shop from anywhere. Now, it's artificial intelligence and chatbots that are redefining our
Competing with every other ecommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder, especially when all you have are pages of your products. I’m sure you’ve heard the phrase “content marketing” but perhaps haven’t
To successfully make it in Modern Retail and remain a key challenger against your competitors; retailer’s need to be prioritising their customer-centric marketing alongside their data-centric business strategy. With research from Gartner showing that by 2017, 89% of businesses will compete mainly on customer experience. By putting the customer at the centre of
This month I want to focus on the importance of managing the communications and relationships with customers. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal regulars.
Your in-store signage is a conversation with your customer. And like any method of customer communication, it should be clear, compelling and on-brand. We take a look at some of the key considerations when you’re designing signage. Point of View When you’re thinking about signage, you should be thinking from your customer’s