There’s no denying that YouTube has played a pivotal role in the growth and take-up of social media throughout the world. With videos covering every conceivable topic and interest, YouTube’s video sharing platform has brought together whole communities of people who share the same interests. For many businesses, this has
Technology systems are already widely used in the different channels of a customer service process, yet still customers cite a lack of communication with customer services as a major frustration with companies. Technology should help to streamline services and management services and be used as a means of leaving customers satisfied. How
Technological advancements have completely changed the way we shop, and advances in IT will continue to develop the retail industry. A few years back, it was websites and mobile apps that made it convenient for us to shop from anywhere. Now, it's artificial intelligence and chatbots that are redefining our
Competing with every other ecommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder, especially when all you have are pages of your products. I’m sure you’ve heard the phrase “content marketing” but perhaps haven’t
To successfully make it in Modern Retail and remain a key challenger against your competitors; retailer’s need to be prioritising their customer-centric marketing alongside their data-centric business strategy. With research from Gartner showing that by 2017, 89% of businesses will compete mainly on customer experience. By putting the customer at the centre of
This month I want to focus on the importance of managing the communications and relationships with customers. Smaller retailers typically can build up a closer relationship with customers, as they will generally be part of the local community and they will get to know them, especially if they are loyal regulars.