8 Ways to Master Content Marketing

8 Ways to Master Content Marketing

Competing with every other eCommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder. Especially when all you have are pages of your products. I’m sure you’ve heard the phrase “ content marketing ” but

Clare Rayner’s Guide to Omnichannel


Omnichannel - Deciding which channels are right for your business First of all, before diving into the debate about how to become an “omnichannel” retailer we need to cover 2 points:  1. What IS an omnichannel retailer? And, 2. Why is it important to BE an omnichannel retailer?  So, to attempt to answer point

11 eCommerce Essentials: Is Your Online Store Sticking to Them?

Is your online store getting the basics right? With online shopping predicted to grow a further 16.5% in 2016 , the sheer size of this market means fierce competition. If your eCommerce store isn’t getting the customer experience right, you are losing money to the competition. We’ve put together an ecommerce maintenance