How to choose an online shop system

online shop

UK ecommerce is continuing to surge, with ecommerce sales worth £133 billion in 2016 (IMRG). When launching a new online shop yourself, success will often depend on considering key technical needs on a strategic level. The first of these is the fundamental choice of your underlying online shop system. Great benefit

How to make your online shop unique

By being creative and engineering an individual feel, you can create a unique online shop that stands out from your competitors and makes a long-lasting impression with consumers.   Some months ago, a colleague of mine ordered a pair of shoes from an online shop. When they unpacked the eagerly awaited parcel during

8 Ways to Master Content Marketing

8 Ways to Master Content Marketing

Competing with every other eCommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder. Especially when all you have are pages of your products. I’m sure you’ve heard the phrase “ content marketing ” but

Clare Rayner’s Guide to Omnichannel


Omnichannel - Deciding which channels are right for your business First of all, before diving into the debate about how to become an “omnichannel” retailer we need to cover 2 points:  1. What IS an omnichannel retailer? And, 2. Why is it important to BE an omnichannel retailer?  So, to attempt to answer point