8 Ways to Master Content Marketing

8 Ways to Master Content Marketing

 Competing with every other ecommerce business for online attention is a huge challenge. The fight to gain search traffic, get social media recognition and attract customers is getting increasingly harder, especially when all you have are pages of your products. I’m sure you’ve heard the phrase “content marketing” but perhaps haven’t

Clare Rayner’s Guide to Omnichannel

Omnichannel - Deciding which channels are right for your business  First of all, before diving into the debate about how to become an “omni-channel” retailer we need to cover 2 points:  1. What IS an omni-channel retailer? And, 2. Why is it important to BE an omni-channel retailer?  So, to attempt to answer point

11 E-Commerce Essentials: Is Your Online Store Sticking to Them?

 Is your online store getting the basics right? With online shopping predicted to grow a further 16.5% in 2016 , the sheer size of this market means fierce competition. If your online store isn’t getting the customer experience right, you are losing money to the competition. We’ve put together an ecommerce