How independent retailers can build customer confidence

Winning trust from potential customers

Winning trust from potential customers isn’t always easy.  As an independent retailer, you don’t have the ready-made reputation (good OR bad) that comes with a chain store.    Many people view independent retailers fondly and are keen to support their local independent specialist stores, but some feel reassured by the predictable consistency

Why Your Retail Business Needs a Blog


Competition in the world of retail is as fierce as ever. Customer attitudes and trends change quickly, and it is essential to the survival of your business that you stay ahead of the curve. There are lots of things you can be doing to stay competitive, ranging from visual merchandising to

Indirect marketing – making opportunities to promote your business that go beyond the traditional A5 leaflet or newspaper ad

indirect marketing

Indirect marketing can refer to strategies that aim to create a solid reputation for your business, perhaps using social media accounts, blogs, and newsletters which are informational. This approach moves away from the hard sell, instead allowing you to build customer trust and loyalty. Does your business model provide opportunities

Get Ahead: 2018 trends in retail

Retail Trends

2018 will be another interesting year for the retail sector as more technologies start to push boundaries in order to enhance the way consumers shop and the experience they receive. Customers already expect a more personalised and engaging shopping experience, and the seamless combination of both the online and in-store